Top Hints for Anchor Text Optimization in SEO

In strategy of SEO, Anchor text of inbound links is a very important optimizing element. According to most experts of SEO, it is one of two most important factors after keyword in title. It is a common term we use in SEO to refer to the text title or a clickable text in hyperlink on a webpage. These links are somehow considered as decisive factor when going after top ranking on extremely competitive search terms.



Definitely anchor text of inbound link is important and powerful. It is entirely possible to achieve top ranking for competitive keywords without any hint of on-page SEO. Monster.com currently sits in the #1 spot for the search term Jobs. The word "jobs" does not appear in text form on that page; there is only one occurrence in the form of ALT text. But why Monster is on the top pages in the google search on keyword "jobs"? It is clearly due to the anchor text of inbound links. If you use a simple tool to check backlinks and anchor text, you will see a lot of links with the anchor text "jobs" out there.



How can we use it effectively?

Inbound links should be built from individual efforts. It is done from the analysis of most relevant text/titles, selection of a descriptive name for the site and descriptive naming of folders and files on the site, ect. Let’s take an instance for a descriptive naming; as you intend your site to be found with keyword phrase "creative internet marketing" on the search engines, this keyword phrase should be the anchor text of inbound link to that site, which describes the whole idea of the site.

Also you should start to request for relavant links exchange, participate blogs and forums, submit links to categories of your niche on web directories, and submit articles, ect. Generally, just make sure that they all support your site.

What’s more, it is not good to use the same anchor text at other times and sites. Let's change it regularly by adding a few words or less, ect. Search Engines will consider automatically to have enough information to highlight the keyword if it is relevant or not on their search results.



In brief, anchor text optimization has been explained how it is very important and powerful to rank top for your site, and described how to use it effectively. Now, it is your turn to put the theory in practice. If you want to be keen on optimizing anchor text, you may start searching more tips and advice on the Internet, or advising with our
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